Where Buyer Demand Is Shifting: Property Insights for Spring 2025

After years of outperformance from smaller capitals and regional hubs, momentum is consolidating around the major growth centres. Brisbane and Melbourne are showing renewed strength, Perth and WA are moving through a new cycle, and the Gold Coast continues to attract strong demand.

What’s driving the shift?

Affordability pressures and lifestyle preferences are reshaping the balance between detached houses, townhouses, and apartments. Where buyers once overwhelmingly chased stand-alone homes, demand is now spreading across attached dwellings—particularly in well-located urban areas.

Key insights this quarter:

• Brisbane remains one of the strongest markets nationwide, with rising interest across both house-and-land packages and attached dwellings.
  
  

• Melbourne’s rebound is gaining traction, with townhouse and apartment demand underscoring the city’s recovery.
  
  

• Perth and WA are adjusting from peak conditions, but select pockets remain highly attractive for both houses and townhouses.
  
  

• The Gold Coast continues to stand out, with strong buyer appetite across all property types, especially new apartment projects.
  
  

What it means for investors

The clearest message from this quarter’s PPI: demand is diversifying. Investors who understand the shifting balance between house-and-land, townhouses, and apartments will be best placed to capture growth.

For strategy, this means:

• Tracking affordability-driven demand for townhouses and apartments in metro locations.
  
  

• Identifying house-and-land opportunities in growth corridors where detached homes remain the aspirational choice.
  
  

• Watching for lifestyle-driven buyers in coastal and urban precincts where attached dwellings are increasingly preferred.

Take the Next Step

The Spring 2025 Price Predictor Index highlights the major shifts in buyer demand—but the real value comes from understanding how these trends play out city by city, suburb by suburb, and across different property types.

To help you uncover the strongest opportunities, our team is offering one-on-one strategy sessions. In these conversations, we’ll walk you through the hotspots, explore house-and-land, townhouse, and apartment trends in detail, and show you where demand is building before the broader market catches on.

Book a call to learn more