About Us > Meet the Team


Mark Mendel
Founder and CEO
Mark is the Founder and CEO of iBuyNew.

Since launching the business, Mark has fast turned it into the number one online new property group in Australia.

With Degrees from UNSW (Bachelor of Building Construction Management) and Macquarie University (Masters of Commerce -Finance), Mark has his finger on the pulse when it comes to finding the right properties for iBuyNew clients.

When Mark isn't at work (which isn't very often), he could be found in the kitchen cooking up a storm and spending time with family and friends.
Dr Adir Shiffman
Non-Executive Chairman
Dr Adir Shiffman, Non-Executive Chairman of Disruptive Investment Group Limited, has extensive CEO and board experience across a number of technology companies. Adir’s expertise lies in providing assistance in relation to the development of strategic plans; providing strategic advisory services, including with respect to mergers and acquisitions and restructuring; and working with senior management of Disruptive Investment Group Limited to execute those plans.

Adir currently sits on a number of boards, including as the Executive Chairman of ASX-listed Catapult Group International Ltd (ASX:CAT), the founder and Non-Executive Chairman of Global Reviews. Adir graduated from Monash University in 1999 with a Bachelor of Medicine and a Bachelor of Surgery. Prior to becoming involved in the technology sector, he practised as a doctor.
Mr John Kolenda
Non-Executive Director
John is the Co-Founder and Managing Director of the Finsure Group one of Australia’s largest mortgage broking and financial planning groups. John also jointly founded X Inc in 2004 and, following its merger with the mortgage broking operations of Ray White in late 2007 was an Executive Director of the merged entity Loan Market Group, comprising X Inc Finance, Loan Market and realestate.com.au Home Loans.

Prior to X Inc, John spent 10 years with Aussie Home Loans in the capacity of general sales manager. John also has extensive private equity experience in property, finance, insurance and the food & beverage sector. John serves as a Director of several companies including Aura Capital Group, Freedom Insurance and Spectrum Wealth.
Alex Goldhagen
Senior Property Consultant
Alex has been a Mortgage Broker, Financial Planner and now is one of Sydney's best New Property Consultants.

He is able to help anyone looking to buy off the plan including those that want to buy in their SMSF.

He has invested in a number of properties and can show you how you can do it too.

Follow his steps and you'll be on your way to making millions!
Peter Scott
Senior Property Consultant
Peter first started in property back in 2009 where he worked his way up in a few short years to becoming one of the best in the industry. He is well known around the property circles in Melbourne and is the go-to-guy for anything related to inner Melbourne apartments. He has worked at some of the largest property companies in Australia and is one of our Melbourne Specialists.

Originally from Sydney, Peter moved to Melbourne and knows the Melbourne property market inside out. Having purchased a number of homes and investments, Peter has a wealth of experience at his fingertips when it comes to buying and investing in properties. He loves working with clients to show them exactly how easy it is to buy property whether they are first home buyers or investors.

When not at work, Peter loves watching his 3 kids play hockey for Representative, Victorian State and National teams.
Sheri Mendel
Senior Property Consultant
Sheri has had a long history helping clients with their financial objectives. Originally starting as a Chartered Accountant, Sheri then moved into the world of Financial Planning where she equipped herself with the knowledge to help clients build long term wealth. In addition to Sheri's CA, Sheri also has a Bachelor of Commerce (Majoring in Accounting) from Macquarie University and has also completed her Financial Planning Qualifications (PS146).
Emily Long
Property Consultant
Originating from mainland China, Emily relocated to Adelaide in 2005, before moving to Melbourne for University where she gained a Bachelor degree of Information Technology and System, followed by a Masters of Business Information System.

Fluent in Mandarin and English, with a good understanding of Cantonese, Emily prides herself on being able to communicate with a wide range of people of different ages and backgrounds.

Emily’s honesty and reliability are key contributors to her success and is an integral member of the team. She looks forward to assisting you with your next property purchase.
Josh Johnston
Senior Property Consultant
Josh has gathered a wealth of sales experience in his 20 years working in the real estate industry both in Australia and internationally. 

Consistently striving for excellence, Josh has total customer focus and enjoys ensuring his clients’ financial future by planning and implementing investment goals through property. A friendly, charismatic personality allows him to easily relate to all walks of life and his goal is to build positive and lasting relationships with a view to long term client wealth creation. 

Originally from Melbourne, Josh moved to Sydney in 2015 in search of the next challenge (and warmer weather), so when he’s not at work, you are likely to find him enjoying the outdoors either riding his motorbike or playing cricket or Ultimate Frisbee.
Daniel Rastoka
Client Services Manager
Daniel is a true Sydneysider, having lived in Sydney most of his life. He first entered the property sector in 2006, where he began working in property development sales and marketing before moving into customer relations and contracts management.

Responsible for looking after iBuyNew’s clients, Daniel absolutely loves helping others achieve their own property goals and has already invested in property himself. A born communicator, Daniel’s polite and friendly personality helps to resolve any conflicts and can negotiate on your behalf.

Outside of work, Daniel loves to sing and act.
Kate Beckett
Marketing Co-ordinator
Kate works across the range of properties providing our consultants with relevant information to pass on to their clients.

Kate is a young dynamic individual and able to assist our team and clients efficiently with regular project updates.

When Kate isn't at work, she enjoys shopping, hanging out with friends and keeping an eye on the property market.
Fiona Bennett
Content Writer & Social Media Manager
Originating from England, Fiona took the plunge to broaden her horizons and relocated to Sydney in January 2014. Whilst in the UK, Fiona gained a 2:1 BA (Hons) degree in English Language and Linguistics from the University of the West of England as well as a Diploma in Copywriting.

With a keen interest in the property market, Fiona uses her passion for writing to create informative property articles, email content and suburb profiles to engage clients, as well as keeping them regularly updated through social media channels.

When not working, Fiona loves to seek out new restaurants and bars to tantalise her tastebuds, and can also be found scaling up rock faces and climbing walls!
Chelsea Yan
Assistant Accountant
Originating from Xian in China, Chelsea first arrived in Sydney in 2010 to study at the University of Sydney where she obtained her Master of Commerce (Major in Accounting).

With over three years experience in Accounting, Chelsea has an extensive knowledge of the Financial Reporting Standards and taxation and is an integral member of the team. Responsible for all aspects of accounting work, Chelsea prides herself on her high attention to detail, whilst is able to build close relationships with clients with ease.

When not busy with numbers, Chelsea enjoys gardening, cooking and photography. She also speaks fluent Mandarin and absolutely loves seafood.
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what our clients say

“Overall our experience with you and your team was really good. I would certainly recommend your services to anyone that is ‘in the market’ and I hope that we can do more business in the future.”

- Shahla R, Mount Druit NSW
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3 reasons to choose iBuyNew

Our sole focus is new property

We help you review, compare and choose your ideal off the plan property around Australia

Largest selection in Australia

Choose with confidence knowing you have considered, compared and selected from all our available options

Total Service ManagementTM

We provide you with the decision assistance and guidance from ‘selection to settlement’ and beyond

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